PROJECT NAME: Herbalist

CLIENT: Aldi UK

KØLD was a branding project for a juice bar specialising in coldpressed raw ingredient juices and smoothies, Whole Food ice lollies and healthy Slushies.

The work was for a pitch for a beachside location for the juice bar and they needed to present a concept pack for their idea. The project involved naming the brand, creating a look and feel, developing a colour palette and designing packaging for the products. They also required a concept illustration for the bar space itself and to present a mood board.

I created a logo with a clean and simple font and playful slogan reflecting a care-free attitude and beachy pastel colour palette spiked with bright red. For the packaging and labelling, biodegradable papers were used for a ‘leave no trace’ element of the brand and hand drawn elements referenced the ingredients on the labelling.
The moodboard for the bar included lush leafy planting set against bare industrial plaster walls and powder coated finishes. The rough edges echoed the ‘raw’ ingredients whilst the powder pastel palette gave a beachy Miami inspired feel.